Aeroplan’s parent company, Aimia Inc., announces that Edmonton-based carrier Flair Airlines has signed up to use the loyalty program starting in 2020.
In a news release Tuesday, the two companies announced a deal that will allow Aeroplan members to earn points when booking flights on Flair routes and redeem existing points for seats on Flair flights.
“At Flair we provide affordable flight options for Canadians,” CEO Jim Scott said. “Our arrangement with Aeroplan helps further that commitment.”
Last week, Aeroplan announced a similar deal with Toronto-based Porter Airlines to become that airline’s loyalty program, too.
Aeroplan trying to chart new course
Aeroplan’s corporate parent, Aimia, has been scrambling for more than a year to link up with new airline partners after Air Canada announced it would cut ties with the program starting in 2020.
Aimia’s shares were hammered as investors had doubts about Aimia’s ability to continue the program without its iconic partnership with Air Canada, which founded the loyalty program in 1984.
Since then, Aimia has tried to win back the confidence of investors and plan members, announcing an ambitious plan earlier this year to start offering its own charter flights and add some travel agency services.
Last month, Aimia was again rocked after Air Canada announced it was offering to buy back Aeroplan for $250 million. Aimia didn’t accept that deal, although the company said it was willing to entertain the idea at a higher price.